A group of friends live the love, sex and friendship in the era of the internet. After a failure of love, Murilo, a filmmaker, is interested in Débora, a young doctor who treated him after a car accident. However, he ends up staying with Marina, a friend of the doctor. Quickly, the relationship evolved until it was time to take the next step: changing the relationship status on Facebook. The group is completed with Renato and Gabriela, a couple of lovers of completely different profiles. She is in her first relationship and he is a virtual porn addict, bored with everything normal. Now Murilo faces the challenge of writing his next screenplay, but fights a creative block. Even with several suggestions from friends, he can not write. The inability to create a new story and the pressure to make a movie better than the previous one are obsessing him and alienating him from the rest of the world and his girlfriend. His problems increase when he discovers through a skype video window a betrayal of Marina.

To try to deal with his problems, Murilo relies on Renato's help. However, the friend is also in a delicate moment. Bored with the day-to-day of their relationship, Renato ends up engaging in a compromising conversation with a guy in a chat. To make matters worse, Gabriela has discovered her browsing history and, frightened by the incredible variety of sluttyness and little shame in her boyfriend's computer, decides to end the relationship. While all this is going on, Jorge, Marina's father, begins to experience the enormous possibility of social networking through Tinder.

While Marina tries to settle things with Murilo, the narrative takes unexpected turns. Renato happens to meet the chat guy and Gabriela gets a guy who records his intimate moments. Everything gets even more complicated when it becomes clear that the person who was with Marina is someone from the group. Surrounded by disgrace, Murilo begins to think it might be a good idea to use all this drama around him to help write his new script.